Love Island 2019 was the biggest success yet for the show itself and those taking part.
ITV have already confirmed that the hit ITV2 show will be broadcast twice-a-year, and that Caroline Flack will be back to present the second series which will take place in Cape Town as the summer location of Majorca can’t guarantee the much needed sunshine.
But you only need to look at the viewing figures to see what a hit show it is. From 500,000 in series one, the fifth series this year is more than ten times that.
You can see the increase in interest with Love Island, not just in the viewing figures bu the popularity of the contestants.
This year’s winning couple Amber Gill and Greg O’Shea have combined Instagram followers of over 4 million.
And success in Love Island does mean success on the outside.
The most successful Islander ever, thus far, is 2018 winner Dani Dyer – whose current Instagram following stands at 3.5 million, although this year’s winner Molly-Mae Hague is by far the most successful Islander whilst still in the villa and she is just behind standing at 3.1 million.
The top-ten is split evenly between men and women – and the top-man is Molly-Mae boyfriend, boxer Tommy Fury, with a following of 2.7 million.
The increasing popularity of the show also shows us that the most successful come from the 2018 and 2019 series, when the show really takes off.
Kem Cetinay and Chris Hughes from 2017, and Olivia Buckland from 2016 – are the others to make it into the top-ten.
OddsMonkey spokesman Peter Watton commented: “The success of Love Island is just amazing, year on year we can see just how huge it is getting.
“The contestants are becoming celebrities in their own right, and just looking at the top-ten overall – four of them have come from this year’s show.
“And of course being popular can mean huge rewards. Dani Dyer – a prolific poster of products on Instagram – can earn over £15,000 per post…and that is where the money, big money, can come in.
“Even looking to Olivia Buckland – at number ten in the rankings with 2.1 milion followers, that would see her earning around £9,000 per post.
“And that means that come January 2020 when we see the new second show launched, they will not be short of applicants.”
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