{"id":193,"date":"2020-09-08T11:34:22","date_gmt":"2020-09-08T10:34:22","guid":{"rendered":"https:\/\/www.oddsmonkey.com\/matched-betting\/?page_id=193"},"modified":"2020-09-15T16:25:23","modified_gmt":"2020-09-15T15:25:23","slug":"how-betting-odds-work","status":"publish","type":"page","link":"https:\/\/www.oddsmonkey.com\/matched-betting\/how-betting-odds-work\/","title":{"rendered":"How Betting Odds Work"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"193\" data-post-id=\"193\" data-obj-id=\"193\" class=\"elementor elementor-193 dce-elementor-post-193\">\n\t\t\t\t\t\t\t\t\t<section data-dce-background-color=\"#0E5B87\" data-dce-background-overlay-image-url=\"https:\/\/www.oddsmonkey.com\/matched-betting\/wp-content\/uploads\/2020\/09\/DesktopDottedBackground.png\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1ccf389 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ccf389\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fff92e0\" data-id=\"fff92e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8587bbc elementor-widget elementor-widget-heading\" data-id=\"8587bbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">BETTING ODDS EXPLAINED:  WHAT THEY ARE AND HOW TO USE THEM<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deb6f42 elementor-widget elementor-widget-text-editor\" data-id=\"deb6f42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Odds are the numbers used by online bookmakers to show how likely something is to happen. They give you a quick indication of how much you could expect to win if your bet wins. This guide will introduce you to the world of odds, the different ways they can be used and what they mean to you and your matched betting journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edfc144 elementor-widget elementor-widget-button\" data-id=\"edfc144\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.oddsmonkey.com\/OddsmonkeyNewUser\/tabid\/157\/Default.aspx?returnurl=https%3a%2f%2fwww.oddsmonkey.com%2fHome.aspx\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">START YOUR FREE TRIAL NOW<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cf59cf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cf59cf8\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ccd48ef\" data-id=\"ccd48ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0372d7 elementor-widget elementor-widget-text-editor\" data-id=\"c0372d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With so many numbers appearing in different formats, betting websites can be overwhelming for the beginner. But as long as you can get to grips with a few simple mathematical ideas, it\u2019ll all become a lot easier. This guide will show you how betting odds work.<\/p><h2>What are\u00a0<strong>betting odds?<\/strong><\/h2><p>Odds are numbers that express how likely events are to happen. To illustrate this idea, here are the three possible outcomes of a football match for any team:<\/p><p>1. Win<br \/>2. Lose<br \/>3. Draw<\/p><p>All of these have different possibilities, probabilities, chances \u2013 or odds \u2013 of happening.<\/p><hr \/><p>\u00a0<\/p><h2>How betting odds\u00a0<strong>work<\/strong><\/h2><p>Betting odds are usually expressed either as fractions (e.g. \u20183\/1\u2019) or as decimals (e.g. 4.0). Fractions were traditionally used to bet on horse racing and were most popular in high street betting shops in the UK, before the advent of internet gambling.<\/p><p>As the web has become more popular as a place to bet, European decimal odds have become more commonplace. Moneyline, or American, odds are favoured by US bookmakers and punters, and are often expressed as positive and negative values (e.g. +250, -400).<\/p><p>While the differences may seem confusing at first glance, they\u2019re simply different ways of expressing the same thing.<\/p><hr \/><p>\u00a0<\/p><h2><strong>How to read<\/strong>\u00a0betting odds<\/h2><p>Once you understand betting odds and the differences between them, reading them becomes easy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8864e0 elementor-widget elementor-widget-text-editor\" data-id=\"4d8864e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\">How to understand fractional odds<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-409ae93e elementor-widget elementor-widget-text-editor\" data-id=\"409ae93e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If a bookmaker offers odds of 3\/1 for an event to occur, you stand to win \u00a33 for every \u00a31 you bet. If you bet on an event at odds of 7\/2, then you stand to win \u00a37 for every \u00a32 you wager (winnings plus your stake).<\/p><p>You may also see odds expressed with the lowest number first e.g. 1\/2 or 2\/7. These are known as \u2018odds-on selections\u2019 and are normally used when the likelihood of something happening is higher than not. Of course, this also means that your winnings will be less than your stake. At 2\/7 you win \u00a32 for every \u00a37 you bet.<\/p><p>When the numbers on either side of the slash are the same (e.g. 1\/1), we refer to them as \u2018evens\u2019.<\/p><p>If you\u2019d like a bit more guidance, we have a full guide on\u00a0<a href=\"https:\/\/www.oddsmonkey.com\/blog\/matched-betting\/how-do-fractional-odds-work-in-betting\/\">how fractional odds work in betting<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae2b50b elementor-widget elementor-widget-text-editor\" data-id=\"7ae2b50b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"color: #ffffff;\">Understanding decimal odds<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-162d5607 elementor-widget elementor-widget-text-editor\" data-id=\"162d5607\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In many ways, decimal odds are easier to understand. This is because all you have to do to calculate your potential winnings is multiply your stake by the odds. For example, if you make a \u00a310 bet at odds of 4.5, you could potentially win \u00a345 (including your stake).<\/p><p>By contrast, fractional odds can become confusing. For example, which odds give the best return \u2013 16\/5 or 3\/1? You can work it out, but a glance at their decimal equivalents (4.2 and 4.0 respectively) quickly tells you which odds are most favourable. This is why we recommend that all beginners start betting using decimal odds.<\/p><p>You should bear in mind that decimal odds include your stake. So, if you bet \u00a310 at odds of 2.5, you can expect to win \u00a325 (\u00a315 on top of your \u00a310 stake). You should also know that 2.0 is the evens line, so numbers lower than this return a profit that is lower than your stake.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-533f1fc7 elementor-widget elementor-widget-text-editor\" data-id=\"533f1fc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"color: #ffffff;\">Moneyline odds (also known as American odds)<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-762a29eb elementor-widget elementor-widget-text-editor\" data-id=\"762a29eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Moneyline odds aren\u2019t generally used in either the UK or Europe. But you might see them in American media and sites, especially those that cover boxing or mixed martial arts.<\/p><p>Moneyline odds use $100 as the evens line, with either positive or negative outcomes. So, if you have odds above the line, this tells you how much you profit you stand to make from a $100 bet. For example, if you put your money down at odds of +175, you can expect to make $175 profit from a winning bet.<\/p><p>If you the odds have a negative value, this tells you how much money you need to wager to win $100. So, if you want to bet on an event at odds of -175, you must bet $175 to win $100.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5677b5 elementor-widget elementor-widget-text-editor\" data-id=\"7e5677b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\">Converting decimal odds to fractions (and vice versa)<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6caf81d6 elementor-widget elementor-widget-text-editor\" data-id=\"6caf81d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To convert decimals to fractions, subtract 1 from the decimal and find the nearest whole integer. So, if you have odds of 4.5, this becomes 3.5\/1, which you can turn into 7\/2 by multiplying both sides by 2. To convert fractional odds into decimals, divide the first number by the second and add one, e.g. 7\/2 +1 = 4.5.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49845d29 elementor-widget elementor-widget-shortcode\" data-id=\"49845d29\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">        <div class=\"panel panel-default bc-panel bc-converter\">\n            <div class=\"panel-heading\">Odds Converter<\/div>\n            <div class=\"panel-body\">\n                <form class=\"form-horizontal\">\n                    <div class=\"form-group col-sm-12\">\n                        <label class=\"col-sm-3 control-label\" for=\"bc-stake\">Fractional:<\/label>\n                        <div class=\"col-sm-6\">\n                            <div class=\"input-group\">\n                                <input type=\"number\" class=\"form-control bc-odds-numerator\" step=\"1\">\n                                <div class=\"input-group-addon\">\/<\/div>\n                                <input type=\"number\" class=\"form-control bc-odds-denominator\" step=\"1\">\n                            <\/div>\n                        <\/div>\n                        <div class=\"col-sm-3\">\n                            <button class=\"btn bc-convert bc-convert-fractional\">Convert<\/button>\n                        <\/div>\n                    <\/div>\n                    <div class=\"form-group col-sm-12\">\n                        <label class=\"col-sm-3 control-label\" for=\"bc-stake\">Decimal:<\/label>                \n                        <div class=\"col-sm-6\"><input class=\"form-control bc-odds-decimal\" type=\"number\" step=\"0.01\"><\/div>\n                        <div class=\"col-sm-3\">\n                            <button class=\"btn bc-convert bc-convert-decimal\">Convert<\/button>\n                        <\/div>\n                    <\/div>\n                    <div class=\"form-group col-sm-12\">\n                        <label class=\"col-sm-3 control-label\" for=\"bc-stake\">American:<\/label>                \n                        <div class=\"col-sm-6\">\n                            <div class=\"input-group\">\n                                <div class=\"input-group-addon\">$<\/div>\n                                <input class=\"form-control bc-odds-american\" type=\"number\" step=\"1\">\n                            <\/div>\n                        <\/div>\n                        <div class=\"col-sm-3\">\n                            <button class=\"btn bc-convert bc-convert-american\">Convert<\/button>\n                        <\/div>\n                    <\/div>\n                <\/form>\n            <\/div>\n        <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-529c4008 elementor-widget elementor-widget-text-editor\" data-id=\"529c4008\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Using odds to\u00a0<strong>find value<\/strong><\/h2><p>Now that you can convert odds into the perceived value, it means that you can work out whether you think the bookmakers\u2019 implied probability of an event occurring differs from your own.<\/p><p>For example, if you notice that Chelsea has scored a first half goal in 75% of their home games this season but the bookmaker has the market priced at 2.0 (50% implied probability) then you\u2019ve just found some value.<\/p><p>The problem with this method though, is that you need to be better than the bookmaker at calculating probability. This is a difficult task considering the huge teams of mathematicians that they employ.<\/p><hr \/><p>\u00a0<\/p><h2>What is\u00a0<strong>probability?<\/strong><\/h2><p>In betting terms, probability is odds expressed as a percentage. To help you understand probability, think of a coin toss: in this case, there are only two outcomes (usually heads or tails), each with exactly the same chance of landing. You calculate the probability with the following equation:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab11ac1 elementor-widget elementor-widget-text-editor\" data-id=\"ab11ac1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #c7254e;\">Probability = chances for\u00a0 \/\u00a0 total chances<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c42d8f elementor-widget elementor-widget-text-editor\" data-id=\"45c42d8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For every coin toss, heads has one out of two chances of landing. One divided by two is 0.5. Multiply by this by 100 to get the percentage, and you have 50%.<\/p><p>In the case of a deck of cards, there are four aces among 52 cards. Therefore, the probability of drawing an ace is 4\/52, or 7.69%.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19254af7 elementor-widget elementor-widget-text-editor\" data-id=\"19254af7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"color: #ffffff;\">Probability in sports betting<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-609b2802 elementor-widget elementor-widget-text-editor\" data-id=\"609b2802\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Because of the many factors involved, it is impossible to calculate exact probability in sports betting. All your bookmaker can do is set a probability based on the likely outcome (adjusted slightly for profit); this is known as \u2018implied probability\u2019.<\/p><p>Implied probability is important because it helps you decide whether it is worth betting on a certain event. You can work it out by dividing one by the decimal odds. Let\u2019s say the bookies give Stoke City odds of 2.5 (3\/2) for winning a match against Huddersfield Town. Divide one by 2.5 to get the probability, which is 0.4 or 40%.<\/p><p>If you put \u00a310 down on Stoke to win, you stand to gain \u00a325 including your \u00a310 stake. You can then work out the \u2018expected value\u2019 of the bet using another equation:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19554cda elementor-widget elementor-widget-text-editor\" data-id=\"19554cda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"color: #c7254e;\">(Amount won per bet * probability of winning) \u2013 (Amount lost per bet * probability of losing)<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c30576 elementor-widget elementor-widget-text-editor\" data-id=\"33c30576\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the case of Stoke versus Huddersfield above, the equation works out like so:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e83a6b6 elementor-widget elementor-widget-text-editor\" data-id=\"3e83a6b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"color: #c7254e;\">(15 * 0.4) \u2013 (10 * 0.6) = \u00a36 &#8211; \u00a36 = 0<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58af7b0b elementor-widget elementor-widget-text-editor\" data-id=\"58af7b0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the above example, you can expect to break even (neither win, nor lose money over time). If the expected value is less than zero, then the bet is of low quality; but the higher the expected value is above zero, the more money you stand to make from the wager over time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2d260 elementor-widget elementor-widget-text-editor\" data-id=\"ef2d260\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"color: #ffffff;\">Finding real value in your bets<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d323a11 elementor-widget elementor-widget-text-editor\" data-id=\"4d323a11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The issue with betting odds is that they\u2019re always tipped in the bookmakers\u2019 favour to allow them to make a profit. So while the odds that bookies offer do tend to reflect the likely outcome, savvy punters can find the real value in the bet.<\/p><p>Here\u2019s how:<\/p><p>Let\u2019s say you believe the probability of Stoke City winning against Huddersfield Town to be 45% \u2013 slightly higher than the bookmakers\u2019 odds suggest. With your \u00a310 stake at odds of 2.5, the equation we used previously gives you the following expected value:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379df273 elementor-widget elementor-widget-text-editor\" data-id=\"379df273\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"color: #c7254e;\">(15 * 0.45) \u2013 (10 * 0.55) = 6.75 \u2013 5.50 = 1.25<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1f4e2f elementor-widget elementor-widget-text-editor\" data-id=\"5d1f4e2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In this case, the bet represents good value. The issue with this kind of betting is that it is all a matter of opinion. The fact that bookmakers have large teams of maths experts working out odds means that beating them at their own game can be very difficult.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3bafed elementor-widget elementor-widget-text-editor\" data-id=\"1b3bafed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"color: #ffffff;\">Best Odds<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75817cea elementor-widget elementor-widget-text-editor\" data-id=\"75817cea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The key thing when it comes to finding value is to look for the best odds on your chosen selection.<\/p><p>It\u2019s quite surprising how much\u00a0odds can change from bookmaker to bookmaker. This is why it makes sense to shop around. Plus, that gives you the opportunity to take advantage of the bookmakers\u2019 bonuses and earn free cash.<\/p><p>At OddsMonkey we have a tool to help you find the best odds.\u00a0<a href=\"https:\/\/www.oddsmonkey.com\/matched-betting\/features\/oddsmatcher\/\">OddsMatcher<\/a>\u00a0finds and analyses odds and then compares bookie against betting exchange. By backing and laying the same selection, you can extract value from bookmakers\u2019 free bets and turn them into real money!<\/p><p>That\u2019s called matched betting, which is what we specialise in helping you with. If you\u2019re interested in learning more, we have a\u00a0<a href=\"https:\/\/try.oddsmonkey.com\/intro-to-matched-betting\/\" target=\"_blank\" rel=\"noopener\">free introduction to matched betting<\/a>\u00a0you can download that will explain it all.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2503fd5e elementor-widget elementor-widget-image\" data-id=\"2503fd5e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/try.oddsmonkey.com\/intro-to-matched-betting\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"598\" height=\"198\" src=\"https:\/\/www.oddsmonkey.com\/matched-betting\/wp-content\/uploads\/2020\/09\/intro2.jpg\" class=\"attachment-full size-full wp-image-199\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.oddsmonkey.com\/matched-betting\/wp-content\/uploads\/2020\/09\/intro2.jpg 598w, https:\/\/www.oddsmonkey.com\/matched-betting\/wp-content\/uploads\/2020\/09\/intro2-300x99.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"#408dbc\" class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e0c43bb elementor-hidden-tablet elementor-hidden-phone\" data-id=\"2e0c43bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-670df512 elementor-widget elementor-widget-text-editor\" data-id=\"670df512\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>CUSTOMER<\/strong> STORIES<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6b22e elementor-widget elementor-widget-image\" data-id=\"dd6b22e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.oddsmonkey.com\/matched-betting\/case-studies\/ailsas-story\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"693\" height=\"381\" src=\"https:\/\/www.oddsmonkey.com\/matched-betting\/wp-content\/uploads\/2020\/09\/READ.jpg\" class=\"attachment-large size-large wp-image-200\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.oddsmonkey.com\/matched-betting\/wp-content\/uploads\/2020\/09\/READ.jpg 693w, https:\/\/www.oddsmonkey.com\/matched-betting\/wp-content\/uploads\/2020\/09\/READ-600x330.jpg 600w, https:\/\/www.oddsmonkey.com\/matched-betting\/wp-content\/uploads\/2020\/09\/READ-300x165.jpg 300w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7179dd56 elementor-widget elementor-widget-text-editor\" data-id=\"7179dd56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.oddsmonkey.com\/#dnn_ctr1178_ContentPane\"><span style=\"color: #ffffff;\"><b>VIEW MORE CASE STUDIES<\/b><\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e145dbf elementor-widget elementor-widget-html\" data-id=\"3e145dbf\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script src=\"https:\/\/widget.reviews.co.uk\/badge\/dist.js\"><\/script>\r\n<div id=\"badge-250\" style=\"max-width: 380px;\"><\/div>\r\n<script>\r\nreviewsBadge('badge-250',{\r\n  store: 'oddsmonkey',\r\n  primaryClr: '#12d06c',\r\n  neutralClr: '#f4f4f4',\r\n  starsClr: '#fff',\r\n  textClr: '#fff'\r\n});\r\n<\/script> \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-107d01f4 elementor-widget elementor-widget-image\" data-id=\"107d01f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.oddsmonkey.com\/OddsmonkeyNewUser\/tabid\/157\/Default.aspx?returnurl=https%3a%2f%2fwww.oddsmonkey.com%2fHome.aspx\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"157\" src=\"https:\/\/www.oddsmonkey.com\/matched-betting\/wp-content\/uploads\/2020\/09\/Button-1024x157.png\" class=\"attachment-large size-large wp-image-201\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.oddsmonkey.com\/matched-betting\/wp-content\/uploads\/2020\/09\/Button-1024x157.png 1024w, https:\/\/www.oddsmonkey.com\/matched-betting\/wp-content\/uploads\/2020\/09\/Button-600x92.png 600w, https:\/\/www.oddsmonkey.com\/matched-betting\/wp-content\/uploads\/2020\/09\/Button-300x46.png 300w, https:\/\/www.oddsmonkey.com\/matched-betting\/wp-content\/uploads\/2020\/09\/Button-768x118.png 768w, https:\/\/www.oddsmonkey.com\/matched-betting\/wp-content\/uploads\/2020\/09\/Button-1536x235.png 1536w, https:\/\/www.oddsmonkey.com\/matched-betting\/wp-content\/uploads\/2020\/09\/Button-2048x314.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BETTING ODDS EXPLAINED: WHAT THEY ARE AND HOW TO USE THEM Odds are the numbers used by online bookmakers to show how likely something is to happen. They give you a quick indication of how much you could expect to win if your bet wins. This guide will introduce you to the world of odds, &#8230; <a title=\"How Betting Odds Work\" class=\"read-more\" href=\"https:\/\/www.oddsmonkey.com\/matched-betting\/how-betting-odds-work\/\">Read more <span class=\"screen-reader-text\">How Betting Odds Work<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"acf":[],"_links":{"self":[{"href":"https:\/\/www.oddsmonkey.com\/matched-betting\/wp-json\/wp\/v2\/pages\/193"}],"collection":[{"href":"https:\/\/www.oddsmonkey.com\/matched-betting\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.oddsmonkey.com\/matched-betting\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.oddsmonkey.com\/matched-betting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oddsmonkey.com\/matched-betting\/wp-json\/wp\/v2\/comments?post=193"}],"version-history":[{"count":7,"href":"https:\/\/www.oddsmonkey.com\/matched-betting\/wp-json\/wp\/v2\/pages\/193\/revisions"}],"predecessor-version":[{"id":1226,"href":"https:\/\/www.oddsmonkey.com\/matched-betting\/wp-json\/wp\/v2\/pages\/193\/revisions\/1226"}],"wp:attachment":[{"href":"https:\/\/www.oddsmonkey.com\/matched-betting\/wp-json\/wp\/v2\/media?parent=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}