{"id":1969,"date":"2020-05-07T20:08:39","date_gmt":"2020-05-07T20:08:39","guid":{"rendered":"https:\/\/www.oddsmonkey.com\/sidehustle\/?p=1969"},"modified":"2025-11-25T16:41:02","modified_gmt":"2025-11-25T16:41:02","slug":"interview-instagram-tips-successful-influencer","status":"publish","type":"post","link":"https:\/\/www.oddsmonkey.com\/sidehustle\/interview-instagram-tips-successful-influencer\/","title":{"rendered":"How to become an Instagram Influencer: Interview"},"content":{"rendered":"\r\n

Becoming an Instagram Influencer was once a pipe dream for many but things have changed in a big way in recent times.\u00a0 Accessibility and technology have made it an option for anybody who chooses to follow their dreams.<\/span><\/p>\r\n

You can opt to be an Instagram Influencer as a full-time role or as a side hustle to earn extra money.\u00a0\u00a0\u00a0<\/span><\/p>\r\n

At a high level, there\u2019s a few things you need to think about in order to become an Instagram Influencer.\u00a0\u00a0<\/span><\/p>\r\n

You\u2019ll need a strong focus on creating an online presence.\u00a0 This will require you to firstly choose your niche which might be something you have knowledge of and a passion for.\u00a0 You\u2019ll then need to create high quality content, engage with your followers and collaborate with various brands.<\/span><\/p>\r\n

Remember, this is an extremely high level overview and we\u2019re no experts in Instagram Influencing at OddsMonkey.\u00a0 Which is why we\u2019ve teamed up with a current influencer, Cara, to get the low down from somebody who knows what it takes.<\/span><\/p>\r\n

We sat down with <\/span>@CaraAndTheCubs<\/span><\/a> to get the inside info on how she went about becoming an Instagram influencer.\u00a0 Cara currently has 32.1k followers and works with brands to promote products and services.<\/span><\/p>\r\n

Cara will also share her 5 tips on how to become an Instagram influencer.<\/span><\/p>\r\n

Tell Us A Bit About Yourself\u2026<\/span><\/h2>\r\n

I\u2019m Cara, mam to Tom and Kit. I work as a health care assistant in the NHS and have the least Instagrammable life imaginable. I\u2019ve got no marketing experience at all, so I really am just an average mam who got lucky.<\/span><\/p>\r\n

Although I\u2019ve created content for brands in return for gifted products for a few years now, I only recently started earning real money for what I do on Instagram.<\/span><\/p>\r\n

When Did You Start Your Instagram Account?<\/span><\/h2>\r\n

It started as my personal account in 2013. But I didn\u2019t start actively gaining followers and purposely creating content for other people until I had Tom in 2015.<\/span><\/p>\r\n

Was The Goal Always To Become An Instagram Influencer?<\/span><\/h2>\r\n

No, not at first. Instagram influencers weren\u2019t even something I was aware of back then. My cousin had a baby at around the same time as I had Tom. She shared a picture of our babies together in little bear costumes and tagged a well-known baby page. They reposted the image\u2026<\/span><\/p>\r\n

From there, it was posted hundreds of times on other baby and lifestyle pages. I still see it pop up sometimes 4 years later. And the followers started flooding in. I started tagging baby and lifestyle pages in my images and using relevant hashtags. Every time a big page shared a picture, I would wake up to hundreds of new followers.<\/span><\/p>\r\n

How Did You Build Your Network?<\/span><\/h2>\r\n

I didn\u2019t purposely work on building a network until around a year ago. A few of my pictures went viral, and I gained followers quickly. This gave me the upper hand when Instagram started introducing and changing its algorithms. I feel like it\u2019s so much harder to build an audience now.<\/span><\/p>\r\n

One interesting thing I noticed was that my followers were often from overseas. My photos were apparently very popular in Brazil and Turkey. But a lot of overseas followers engaging with my content isn\u2019t very relevant to UK brands.<\/span><\/p>\r\n

I now work on engaging with relevant accounts much more than I did before. Making a real connection is important. I make sure I reply to comments and comment back on people\u2019s photos. It\u2019s great to find like-minded people on Instagram, and I\u2019ve made a few great friends. I love to fill my feed with images that inspire me.<\/span><\/p>\r\n

How Did You Start Working With Brands?<\/span><\/h2>\r\n

The first brand I ever worked with messaged me. They\u2019d seen one of our pictures on a baby page. It was a nappy cream company from the US, and they sent me a sample. I remember being so excited to get my first freebie!<\/span><\/p>\r\n

I\u2019ll sometimes get messages from small companies who have seen my pictures, but most of the time, I reach out to brands. I usually tell them a little bit about me, what I offer, and why I\u2019d love to work with them.<\/span><\/p>\r\n

Over the years, I\u2019ve worked with a few PR companies that make the process much easier. They usually represent a few different clients and get in touch if the brands they represent have any new products they would like me to feature.<\/span><\/p>\r\n

If you approach a brand, ensure your ethos and style align well with theirs. Brands are much more likely to agree to work with people whose content style fits the product well. For example, as a parenting page posting images of children, I\u2019m not likely to land a collaboration with Jack Daniels\u2026 I mean, I need it more than most(!), but I\u2019m not the kind of influencer they\u2019re looking for.<\/span><\/p>\r\n

I didn\u2019t get paid for content until very recently because I didn\u2019t really understand how paid content worked or what amounts of money I should be asking for. When I searched online for answers, it was all a bit secretive, and I felt stupid asking other people.<\/span><\/p>\r\n

Are There Any Tools That You Use To Find Brands Or That You Know Brands Use To Find You\/Influencers?<\/span><\/h2>\r\n

TRIBE<\/span><\/a> is an app that I use a lot. Brands post a brief outlining what they\u2019re looking for. They usually include some sample images and a list of do\u2019s or don\u2019ts so you can see what type of content they\u2019re likely to accept. Influencers will need to buy the product themselves and then submit their content, along with their caption and fee. The brand then reviews the submission and chooses to accept or decline.<\/span><\/p>\r\n

One thing I like about TRIBE is that you set your own fee. Another thing is that you only submit content you\u2019re happy with. Even though you follow guidelines, you\u2019re in control of what you create. But it can be disheartening because you could get declined 50 times before you get accepted. I would say only 1 out of 10 of my submissions is successful, but I get one or two paid ads a month. This really helps to top up my income. Remember to declare any extra income over 1k to the taxman.<\/span><\/p>\r\n

TRIBE is used by all types of Instagram influencers (food, beauty, lifestyle) and posts jobs from big companies (such as Cadbury and Palmolive) as well as smaller local brands.<\/span><\/p>\r\n

One of my favourite things about TRIBE is that they offer a guide for what to charge per post. What you decide to charge can vary depending on your follower count, engagement, or how much work you\u2019ve put into a submission. I tend to charge between \u00a380-\u00a3150 per post and \u00a350 per story. I\u2019ve had brands haggle me down if their budget is tight.\u00a0<\/span><\/p>\r\n

If I charge towards the upper end of what TRIBE suggests, I usually get declined. As you\u2019d probably expect, there\u2019s a lot of competition for some of the more popular campaigns.<\/span><\/p>\r\n

If you find this interesting, check out our <\/span>write reviews for money UK<\/span><\/a> guide at OddsMonkey.<\/span><\/p>\r\n

Have You Experienced Any Negativity Or Bad Experiences As An Instagram Influencer?<\/span><\/h2>\r\n

Not really. I\u2019ve met many amazing people through Instagram and found small businesses I love. I\u2019ve had the odd person ask me if I\u2019ve bought followers, to which the answer is: No, I couldn\u2019t afford to!<\/span><\/p>\r\n

I have received products in the past that I just don\u2019t get on with. In situations like that, I return an item if I can\u2019t honestly recommend it.<\/span><\/p>\r\n

Like most people using social media, I\u2019ve had some mean comments on posts. Sometimes about my breastfeeding or about my weight. I\u2019ll either ignore these comments or block and delete the account if they are very rude.<\/span><\/p>\r\n

Have You Experienced Any Mum Shaming, And If So, How Did You Deal With That?<\/span><\/h2>\r\n

To be honest, I\u2019ve dealt with more shaming from mams outside of Instagram. For example, I\u2019ve had acquaintances tell me I\u2019ve been talked about in their group chats. Or people saying I sell my child for free things and bitching about the ethics of what I do.\u00a0<\/span><\/p>\r\n

Sharing your personal life isn\u2019t for everyone, and that\u2019s fine, but please be kind. I\u2019m just sharing these pictures and experiences because I love doing it. I\u2019m sure they wouldn\u2019t give as much stick to a mam who put their children forward for modelling jobs and got featured in magazines, but it\u2019s a pretty similar thing.<\/span><\/p>\r\n

Can You Tell Us A Little Bit About What Goes Into Working\/Dealing With A Brand<\/span><\/h2>\r\n

If I want to contact a brand myself, I will usually have a little search to see if they work with a PR company or if they have their own dedicated PR team member that I can email directly to save me from getting lost in a customer services inbox. Then I will send a short email introducing myself and telling them why I would love to work with them.\u00a0<\/span><\/p>\r\n

I used to send over a media kit, but I\u2019ve found most brands have their own ways of finding your engagement levels these days and will view your profiles themselves anyway.<\/span><\/p>\r\n

If a brand replies with a yes, then great! We will work out the specifics like how many posts, stories, or blog posts in what amount of time, and they sometimes send me a trackable link to use in Swipe Ups or a personal discount code to share with my followers.<\/span><\/p>\r\n

Do You Have A Content Plan?<\/span><\/h2>\r\n

I usually post between 6 and 7 pm once the kids are in bed and I have time to sit down. It\u2019s the same for most parents, so I find this is when I get the most engagement from other parents and Influencers. I find video content gets more views and comments than photos. And driving traffic to your post via stories (advertising a new post on Stories) can also help.<\/span><\/p>\r\n

I haven\u2019t had enough paid posts to have this issue, but friends who get a lot of work have recommended spacing out #ad posts. If every post is an ad, your followers may feel you lose some authenticity, and brands don\u2019t want to feel they are sandwiched between other ads, especially if they could be competing for customers. So make sure you share a few organic posts between ads or gifted ones.<\/span><\/p>\r\n

How Does Instagram Fit Into Your Life?<\/span><\/h2>\r\n

Sometimes it doesn\u2019t. Some days I have no motivation to take a nice picture, or I haven\u2019t got time to think of a witty caption. And sometimes, I get frustrated because an idea I\u2019ve had didn\u2019t work like I imagined it would. On days like that, I just leave it. Unless I have branded content to create and post, I don\u2019t stress about posting every day or my engagement levels dropping a little.\u00a0<\/span><\/p>\r\n

I\u2019ve been at the point where I\u2019ve let it bother me in the past and had to give my head a wobble because this isn\u2019t real life. Real life is hard enough without the pressure to be perfect on Instagram.<\/span><\/p>\r\n

I love taking pictures of my boys and sharing them, and I enjoy talking with other parents and sharing their lives online too. If I find I\u2019m not enjoying it, then I take a break. But for me, spending time on Instagram is something I enjoy. Once the kids are in bed, and we can chill, I\u2019ll spend an hour or two browsing and engaging.<\/span><\/p>\r\n

How Important Is The Number Of Followers You Have?<\/span><\/h2>\r\n

I\u2019d be lying if I said it\u2019s not important to me. Since the changes Instagram made to its algorithm, I\u2019ve seen my followers slowly decrease, and it\u2019s not a nice feeling. It\u2019s definitely harder to grow your following these days organically.<\/span><\/p>\r\n

But I know that for brands, good engagement is much more important than a large following, so I\u2019ve been focusing more on boosting engagement lately, mainly by spending more time engaging with other similar pages. It\u2019s not quick, but it is rewarding to see your reach grow.<\/span><\/p>\r\n

How Easy Is It To Maintain An Audience?<\/span><\/h2>\r\n

So much harder these days. Most of my followers started following me when Tom was a baby and loved his cute baby pictures in sweet little outfits. As he got older, it got harder to take posed photos of him; followers didn\u2019t care so much or lost interest and unfollowed.<\/span><\/p>\r\n

One issue I faced was that although my followers are from all over the world, I had a low % of British followers initially, which is obviously off-putting for British brands. As an influencer, I can see my audience demographics, and 6% of my followers are Brazilian!\u00a0<\/span><\/p>\r\n

So I\u2019ve worked hard to up my engagement with British accounts and make my content more interesting to a British audience. At the moment, about 13% of my 41k followers are British, but I\u2019d love that to be closer to 25%<\/span><\/p>\r\n

Where Do You Get Inspiration For Posts And Captions From?<\/span><\/h2>\r\n

I try to keep my captions brief because writing isn\u2019t my strong point. A short, punchy caption can be easier to read than a long, rambling one. However, longer captions encourage people to stay on your posts for longer, which can affect the algorithm. Including a question for your followers to engage with is a great idea.<\/span><\/p>\r\n

How Successful Do You Find Competitions And Loops To Build Your Following And Engagement Levels?<\/span><\/h2>\r\n

Loops are a great way to boost your following and find other like-minded Instagrammers or business pages you might be interested in. I\u2019ve taken part in a few loops and made connections with other parents that I otherwise might not have. I know \u2018follow loops\u2019, and competition can be frowned upon, but organic growth can be very difficult these days. Sometimes we\u2019ve got to give each other a little boost.<\/span><\/p>\r\n

But follower numbers are becoming less and less important to brands as they focus more on engagement.<\/span><\/p>\r\n

Engagement is about how many likes, comments, saves or shares your posts get or how many views your stories get. So you could have 100k followers, but if only 200 people are liking your post, then a brand may rather work with an influencer who has 5k followers but gets 500 likes per post. Because of this, influencers are now focusing more on building engagement rather than followers, and engagement pods are becoming popular.<\/span><\/p>\r\n

Engagement pods are usually small chats with 15-25 people in them. The aim is that you all interact with each other\u2019s posts. Obviously, Instagram will frown on this because you\u2019re basically cheating the algorithm into thinking that your post is more popular than it is so that you appear on more news feeds. But they can be a great way to up your engagement!<\/span><\/p>\r\n

Top 5 Instagram Tips<\/span><\/h2>\r\n
    \r\n
  1. Know your niche<\/span><\/li>\r\n
  2. Engage, engage, engage<\/span><\/li>\r\n
  3. Get on the books of a PR company<\/span><\/li>\r\n
  4. Sign up to TRIBE<\/span><\/li>\r\n
  5. Know the legal guidelines around influencer marketing<\/span><\/li>\r\n<\/ol>\r\n

    OddsMonkey is very grateful to Cara for giving us the inside information on how she became an Instagram influencer.<\/span><\/p>\r\n

    Alternative Ways To Make Money Online<\/span><\/h2>\r\n

    So, we\u2019ve had a look at the role of an Instagram influencer which can be done as a side hustle.\u00a0 However, it\u2019s not the only side hustle you can do to earn some extra cash. We\u2019ve put together a dedicated Side Hustle Hub that tells you ways to make some extra income.<\/span><\/p>\r\n

    These can range from smaller side hustles such as <\/span>comping<\/span><\/a>,\u00a0 <\/span>selling clothes online<\/span><\/a> and <\/span>doing surveys<\/span><\/a>.\u00a0 If you fancy something a little more involved, you could consider <\/span>investing in the stock market<\/span><\/a> or <\/span>affiliate marketing<\/span><\/a>.<\/span><\/p>\r\n

    A low-risk side hustle well worth a look at is <\/span>matched betting<\/span><\/a>.\u00a0 If done correctly, you can guarantee a profit and won\u2019t even have to pay tax on the winnings.<\/span><\/p>\r\n

    If you\u2019re looking for a more obscure side hustle, check out the <\/span>7 unusual ways to make money guide<\/span><\/a>.<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"

    Find out how this influencer makes money with Instagram.<\/p>\n","protected":false},"author":2,"featured_media":1972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[96],"tags":[],"acf":[],"yoast_head":"\r\nHow To Make Money On Instagram | OddsMonkey<\/title>\r\n<meta name=\"description\" content=\"Learn How To Make Money On Instagram online at OddsMonkey, the home of all things side hustle and matched betting-related.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.oddsmonkey.com\/sidehustle\/interview-instagram-tips-successful-influencer\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How To Make Money On 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