{"id":2184,"date":"2021-09-07T08:20:34","date_gmt":"2021-09-07T08:20:34","guid":{"rendered":"https:\/\/www.oddsmonkey.com\/sidehustle\/?p=2184"},"modified":"2025-11-25T16:39:55","modified_gmt":"2025-11-25T16:39:55","slug":"freelance-copywriting","status":"publish","type":"post","link":"https:\/\/www.oddsmonkey.com\/sidehustle\/freelance-copywriting\/","title":{"rendered":"Freelance copywriting"},"content":{"rendered":"\r\n<p><span style=\"font-weight: 400;\">With the extraordinary Covid pandemic and the ever rising cost of living, more people than ever are looking for new side hustles in the UK to boost their income.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">One way to make money online is freelance copywriting.\u00a0 It can be particularly appealing because it requires little set up and offers flexibility to work from home.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Freelance copywriting involves writing content for customers on a contractual basis.\u00a0 The end goal is usually to motivate potential customers to take some sort of action such as buying something or engaging in services.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Adverts, website copy, and blog posts are all examples of work that can be done by a freelance copywriter. As long as the copy is written with the aim of persuading or informing an audience, it is \u2018copy\u2019 rather than just words.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">On a side note, you may hear both the terms freelance writer and freelance copywriter.\u00a0 You could be forgiven for thinking they are the same but they actually have subtle differences and end goals.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">There\u2019s a bit more to it than this but the objective of freelance writing is usually to inform and educate.\u00a0 Whereas freelance copywriting is normally about selling a product, idea or service.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This article will run you through everything you need to know about freelance copywriting.\u00a0 This should help you to make an informed decision as to whether a <\/span><a href=\"https:\/\/www.oddsmonkey.com\/sidehustle\/freelancing-freelance-work-home\/\"><span style=\"font-weight: 400;\">freelance side hustle<\/span><\/a><span style=\"font-weight: 400;\"> is up your street or not.<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">Types Of Freelance Copywriting UK: Sectors And Specialities<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">There are freelance copywriting opportunities available in most sectors. From engineering to healthcare and retail to pharmaceuticals. Wherever a business needs to inform or persuade an audience, you\u2019ll find copywriting.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Within each sector is the opportunity for different types of copywriting. And it\u2019s here that you can choose to specialise. For example, all sectors will need copy in at least one of the following forms:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing (eg: digital, inbound, content etc)<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PR<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bid writing<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thought leadership<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand or creative<\/span><\/li>\r\n<\/ul>\r\n<h2><span style=\"font-weight: 400;\">How To Become A Freelance Copywriter<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">There isn\u2019t really a specific route into becoming a copywriter. Copywriters come from all walks of life and will have very different existing skill sets, backgrounds, interests, and qualifications.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">What they do have in common though, is the ability to write and share knowledge. And there isn\u2019t really a correct way to get into this. However, there are a few things you can do to become a copywriter:<\/span><\/p>\r\n<h3><b>Write<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">It sounds obvious, but you can\u2019t call yourself a writer if you aren\u2019t actively doing it. And at this point, if you don\u2019t have clients, use it as an opportunity to practice different styles of writing.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">What kind of things are you good at writing? Great \u2013 write more. What aren\u2019t you as good at? Great \u2013 WRITE MORE! If you are so good at writing, you could even <\/span><a href=\"https:\/\/www.oddsmonkey.com\/sidehustle\/how-to-self-publish-a-book-uk\/\"><span style=\"font-weight: 400;\">publish your own book<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">All of this practice will make you more confident in your writing abilities and will help you to\u2026\u2026\u2026\u2026\u2026..<\/span><\/p>\r\n<h3><b>Choose a Niche<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">Some writers have a carte blanche approach and others choose to specialise in specific areas.\u00a0 There\u2019s no right or wrong but picking a particular niche helps you narrow down project searches.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you prefer to write blogs, you might choose travel, sport or gardening.\u00a0 For copywriting services you might stick to just product descriptions or emails.<\/span><\/p>\r\n<h3><b>Build a Portfolio<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">A portfolio is a collection of examples of your work. It\u2019s a great way to showcase both the writing you\u2019ve done and the clients you\u2019ve worked for. But if you\u2019re just starting out, where do these examples come from?<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Again, if you\u2019re not writing for existing clients, write for your fantasy ones. Google example copywriting briefs and write your own response. Include as many forms, styles, and sectors as you can. For example, try to include:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media messaging<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short-, medium-, and long-form copy (biogs, blogs and articles)<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO content<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Editorial content<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web copy<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">If you choose to do this when starting your portfolio, remember to make it clear that you have not actually worked for any of these clients. Once you start writing for real clients, you can replace the examples with \u2018real\u2019 work.<\/span><\/p>\r\n<h3><b>Set Your Rates of Pay<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">You should always do some homework on this to identify what other freelance copywriters are charging for similar services.\u00a0 You might need to start off cheaply in order to get customers and build your portfolio.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Once you have a few contracts under your belt, you should be able to up your rates a little.<\/span><\/p>\r\n<h3><b>Market Yourself<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">Once you\u2019ve got a portfolio together, it\u2019s time to get serious about looking for real clients and paid work. But where can you find them? Opportunities are everywhere. The secret is to market yourself so that people know what you can do for them and where they can find you when they need you. Learning <\/span><a href=\"https:\/\/www.oddsmonkey.com\/sidehustle\/how-to-sell-on-fiverr\/\"><span style=\"font-weight: 400;\">how to sell on fiver<\/span><\/a><span style=\"font-weight: 400;\"> could be a great way to market yourself.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You should also consider emailing businesses that might need copywriting.\u00a0 Look for freelance copywriting groups on social media.<\/span><\/p>\r\n<h3><b>Find Online Freelance Copywriting Jobs in the UK<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">Perhaps you\u2019ve just left an in-house role. It\u2019s worth telling co-workers about your new enterprise. It\u2019s also worth emailing people you\u2019ve worked with to let them know about your new freelance copywriting venture. Keep those contacts connected.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It\u2019s not about stealing clients. Instead it\u2019s about giving them the chance to follow you on your new journey. This can be something you do on LinkedIn, if you don\u2019t feel like email is an appropriate medium. At the very least, you can ask these contacts for testimonials to use in your marketing materials.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s some other ideas on how you might find new clients to offer you freelance copywriting work:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a website or start a blog. Showcase your copywriting, web copy, and SEO skills on your own platform.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Approach other blogs and ask to write a guest post. Everyone needs content when it comes to the online world. Guest posts are usually done for free but can be great for exposure. Check out the blogs\u2019 guidelines and submit your medium- to long-form copy.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look for businesses you think would benefit from having a blog and offer your services. This is similar to cold calling, so don\u2019t be surprised if you don\u2019t hear back. But it\u2019s good to get on their radar and if they choose to start a blog, chances are they\u2019ll think of you.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign up to freelance sites and search the job listings. There are a number of sites where you can find freelance copywriting jobs. Each comes with its own pros and cons so make sure you find the right fit for you.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upwork isn\u2019t just for copywriters but it\u2019s a busy marketplace for freelancers of all kinds to pitch for jobs listed by clients.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PeoplePerHour is another large marketplace which brings businesses and freelancers together.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Copify is a UK-based job board which operates slightly differently to freelance marketplaces. Here, you can accept tasks and assignments without needing to submit bids or proposals.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contently is a freelance network and content marketing platform which boasts some of the world\u2019s top brands.<\/span><\/li>\r\n<\/ul>\r\n<h2><span style=\"font-weight: 400;\">Qualifications For Freelance Copywriting<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">You don\u2019t need to have any formal qualifications in order to become a freelance copywriter. While this is fantastic in terms of there not being a barrier, it also means that anyone who thinks they can write can write copy but this isn\u2019t always the case.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You might not need copywriting qualifications, but you do need a very particular set of skills. Skills you have acquired over a very long career.\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">What Skills Do I Need To Become A Copywriter<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">As well as being able to read and write to a high standard, you\u2019ll also need to have a range of other skills in order to be a successful freelance copywriter.<\/span><\/p>\r\n<h3><b>Good Communication Skills<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communication in freelance copywriting isn\u2019t just about the written word. You also need to be a good verbal communicator. You\u2019ll be dealing with clients from all sorts of backgrounds and levels of understanding. Which means that you need to be able to talk to everyone. Whether you\u2019re explaining ideas, discussing the client\u2019s needs, or requesting information, you need to communicate clearly.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You also need to keep a paper trail of all communication with the client if possible, as this could come in handy if queries or concerns are raised. It\u2019ll also help you keep track of everything that goes into a job. And can be used to itemise costs.<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Listening Skills<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong communication skills go hand in hand with listening skills. You\u2019ll need to be able to listen to the client and interpret those conversations. Sometimes a client doesn\u2019t really know what they want. They know what they don\u2019t want. But that\u2019s harder for you to work with, which means you\u2019ll need to listen closely. Look for clues within the instructions.<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Research Skills<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No one expects you to know everything about every single topic in the world. However, if you commit to a job, you need to write as if you do. Which is where good research skills come in. You need to be able to find relevant information and key statistics from trusted sources in the field. If you are particularly good at the research aspect, you could write reviews for money as well!<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Within the area of research comes the need to be a quick learner. For example, if you\u2019re asked to write about sports betting, but you have no prior knowledge, you need to learn enough about it to write with authority.\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your role is to inform the client\u2019s audience. To do that you should gather relevant information, interpret it for the end reader, and write in the brand\u2019s tone of voice.<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Attention to Detail<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Having a good eye for detail goes a long way in the world of freelance copywriting. You need to be able to write, proof, and edit your own copy. And to check for spelling and grammar mistakes along the way. Give yourself time before the deadline to properly read through everything. Make sure you dot the i\u2019s and cross the t\u2019s.<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Copywriting Alone or in a Team<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As a freelance copywriter, you might think you\u2019re a lone wolf. And while you\u2019re likely to spend a lot of your time working alone, there will be a lot of collaboration.\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Depending on your clients, you may work alongside members of their in-house team. At the very least, you\u2019ll probably have a key contact, but with some projects you could get quite involved in things.<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Request Feedback<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feedback is very important as it gives you indications of how well you\u2019re doing.\u00a0 Don\u2019t get us wrong, it won\u2019t always be good feedback.\u00a0 However, constructive criticism is necessary so you can learn from mistakes.\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your ultimate aim is to provide them with copy that fits the purpose and solves a problem. You need to know if you\u2019re fulfilling the brief. As well as their idea of the brief.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unfortunately those two things can be very different, so it\u2019s important to make sure you\u2019re all on the same page as early on in the process as possible.<\/span><\/li>\r\n<\/ul>\r\n<h3><b>A Wide Vocabulary<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need to talk the talk when it comes to copywriting; whatever the language. Having a wide vocabulary will put you in good standing to pick up sector-specific vernacular. And write for any level of understanding, which is important in terms of speaking to the target audience correctly. If you don\u2019t have a wide vocabulary, buy a thesaurus.<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Social Media<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whilst it\u2019s not technically copywriting as such, you may be offered jobs to write content for social media posts and tasked with scheduling and updating posts.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure you know the basics of how the most popular social media platforms work. At the very least, you should understand the organic side of things but paid social knowledge would be a huge asset too.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The more skills you can add to your skillset, the more value you can offer to the client. A streamlined marketing strategy can only appeal to a client. If they\u2019re impressed with your work, they\u2019re more likely to buy-in to add-ons. It means they\u2019ll get work they\u2019re happy with from a trusted source without the need for a lot of moving parts.<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Time Management<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This is one of the top skills you\u2019ll need as a freelance copywriter. If you\u2019re successful, the chances are that you\u2019ll be managing multiple projects at once and often across a number of clients.\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some will have longer deadlines than others, which means that you\u2019ll need to prioritise work. Be organised. Create and stick to a schedule, as this will help you use your time wisely.<\/span><\/li>\r\n<\/ul>\r\n<h2><span style=\"font-weight: 400;\">How Much Can Freelance Copywriters Earn?<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">There\u2019s no pre-determined amount a freelance copywriter can earn as there\u2019s different variables to take into account. Some people might do it full-time while others do it as a <\/span><a href=\"https:\/\/www.oddsmonkey.com\/sidehustle\/\"><span style=\"font-weight: 400;\">side hustle<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Because set hours aren\u2019t really a thing in freelancing, the average hourly or daily rate can differ greatly too.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">We looked at some of the UK\u2019s leading recruitment sites for an idea on how much freelance copywriters make on average.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Please keep in mind that the sample sizes are very small here, so these are just a guide to freelance copywriter earnings for 2025.<\/span><\/p>\r\n<h3><b>Indeed<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Based on the reported salaries of 14 freelance copywriters, the average day rate is \u00a3235 or \u00a343,060 per year (updated June 2025).\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The above day rate figures vary by region. For example, freelance copywriters in London earn an average of \u00a3310 per day whilst in Oxford, it\u2019s \u00a3110 per day.<\/span><\/li>\r\n<\/ul>\r\n<h3><b>ProCopywriters<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.procopywriters.co.uk\/help-advice\/freelancing\/copywriters-rates\/\"><span style=\"font-weight: 400;\">ProCopywriters<\/span><\/a><span style=\"font-weight: 400;\">, the average daily rate in 2025 was \u00a3480.\u00a0 Again, this will vary depending on location and experience.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rates normally reflect a writer&#8217;s experience.\u00a0 Senior copywriters and content strategists can command between \u00a3800 and \u00a32,000 per day.<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Salary Expert<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salary Expert reports that the average base salary for a freelance writer is \u00a345,948 per year with an entry level of \u00a332,954 and a senior role of \u00a356,700.<\/span><\/li>\r\n<\/ul>\r\n<h2><span style=\"font-weight: 400;\">How Much Should A Freelance Copywriter Charge?<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">As you can see from the averages above, there\u2019s quite a large variation in how much a freelance copywriter can make. So how do you know how much to charge?<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First of all, you should decide if you want to charge per hour\/day or per project. Choosing to cost each project separately means you can assess the demands of individual projects. Whereas if you charge a flat rate, you could end up under\/over charging and even find yourself out-of-pocket.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your skills as a writer are valuable. Yes, practically anyone can pick up a pen, dictate into a machine, or open up a Google Doc on their laptop. But that doesn\u2019t mean everyone can write copy. So don\u2019t undervalue yourself. The amount you charge should reflect your copywriting experience, as well as the demands of the project. Things like your skills, experience, training, more experience you have, and the more prestigious the brands you\u2019ve worked for, the more you can charge.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">There are a few elements that should be taken into consideration when pricing up a project. For example:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does the brief cover the problem sufficiently?<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How long will the project take?<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much research will you need to do?<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the deadline?<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many revisions are you prepared to include?<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you prepared to offer further revisions?<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How technical is the language you\u2019ll need to use? Who is the content for?<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Will feedback be given face-to-face or via email?<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">When you scope out a project, you need as much information as possible. It helps you make a judgement on pricing. And it\u2019s important to get as many of the questions above answered as early on in the process as possible. That way, you\u2019re able to see the bigger picture.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Talking about money can be difficult. Especially if you\u2019re new to freelance copywriting and running a business. But it\u2019s important not to feel awkward when pitching an amount. The client needs to know how much you charge so that they can work it into their budget. At the end of the day, it\u2019s up to them to accept the price or not. And you also need to know that they value your abilities.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So with that in mind, it\u2019s better to give a ballpark figure as soon as you can so that those decisions can be made. By giving an idea of costs early doors, everyone has a better view on what the end-to-end process will look like. With as few \u2018nasty\u2019 surprises as possible, along the way.<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">Key Stats About Freelance Copywriting<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">We talked earlier about ProCopywriter and the annual study they conduct. The 2024 report gathered responses from 422 copywriters. As well as the average earnings of UK copywriters.\u00a0\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The report also features a number of other interesting stats. For example, what tools do you need as a freelance copywriter? According to respondents, these are some useful tools to get to grips with:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsoft Word (90%)<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Tools (69%)<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics (50%)<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grammarly (44%)<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mailchimp (29%)<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HubSpot (12%)<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Moz (12%)<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Having at least a working knowledge of as many of these tools as possible could make your role as a freelance copywriter easier. Find the tools that work best for you. Streamline your workflow and enhance your skill set.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You may also be able to integrate yourself more quickly into the client\u2019s workspace which could be useful in cementing a great working relationship<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In fact, according to the ProCopywriter 2025 survey, respondents talked about the importance of having skills other than copywriting. What other skills could you offer to clients?:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Copy editing (69%)<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proofreading (57%)<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content strategy (39%)<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content marketing (34%)<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO &#8211; Search Engine Optimisation (29%)<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">That list isn\u2019t exhaustive. There are so many strings to add to your bow. In fact, there are so many, let\u2019s throw in another metaphor. You could really become a fantastic one-man band of copywriting-related offerings.\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">How To Find Freelance Copywriting Jobs<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">There\u2019s various ways that you can find the right freelance copywriting gigs. The most successful route is through word of mouth.\u00a0 However, there are other ways you can help your chances of getting a job:<\/span><\/p>\r\n<h3><b>Job Boards<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Freelance Platforms<\/b><span style=\"font-weight: 400;\"> &#8211; Upwork, <\/span><a href=\"https:\/\/www.oddsmonkey.com\/sidehustle\/how-to-sell-on-fiverr\/\"><span style=\"font-weight: 400;\">Fiverr<\/span><\/a><span style=\"font-weight: 400;\">, PeoplePerHour etc.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specialised Websites<\/b><span style=\"font-weight: 400;\"> &#8211; ProBlogger, <\/span><a href=\"http:\/\/freelancewriting.com\"><span style=\"font-weight: 400;\">FreelanceWriting.com<\/span><\/a><span style=\"font-weight: 400;\"> etc.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>LinkedIn<\/b><span style=\"font-weight: 400;\"> &#8211; more and more companies are advertising position on LinkedIn these days.<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Networking<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Emails<\/b><span style=\"font-weight: 400;\"> &#8211; drop emails to contacts who already exist ni your network.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>LinkedIn<\/b><span style=\"font-weight: 400;\"> &#8211; Having a strong LinkedIn profile can help you connect with other copywriters and lead to opportunities.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Networking Events<\/b><span style=\"font-weight: 400;\"> &#8211; Try to attend industry events as you\u2019ll be able to interact with potential clients.<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Direct Outreach<\/b><\/h3>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Media<\/b><span style=\"font-weight: 400;\"> &#8211; Using social media platforms is extremely cheap and very effective.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cold Pitching<\/b><span style=\"font-weight: 400;\"> &#8211; Not the most reliable method to gain work but contacting companies on the off chance can work sometimes.<\/span><\/li>\r\n<\/ul>\r\n<h2><span style=\"font-weight: 400;\">Sole Trader Or Limited Company?<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">How you set yourself up as a freelance copywriter is completely up to you. As a sole trader, you are the business. Which means that there\u2019s no distinction between the two and if there are debts, for example, you are responsible.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">However, as a limited company, you\u2019re an employee\u2026of your own business. But not of yourself \u2013 that\u2019s the difference. In this case, the business would be responsible for any debts.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Whichever option you choose, you\u2019ll need to pay tax. As a sole trader, you can fill in a self-assessment tax return on the HMRC site. However, as a limited company it makes sense to employ an accountant to sort this for you.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you can, talk to other freelance copywriters and ask about their experiences. This will help you decide what\u2019s best for you and your freelance business.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">One of the main things to keep in mind whether you\u2019re a sole trader or limited company, is keeping track of all incoming and outgoing money. Bookkeeping is where you keep a record of everything you spend and earn. You can either do this using a spreadsheet or an accounting service like SAGE. This will help you when it comes to filling in your self-assessment tax returns at year end.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Speaking of tax, there\u2019s quite a bit to get your head around but let\u2019s keep it simple. When it comes to profits, you\u2019ll pay income tax as a sole trader and corporation tax as a limited company.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">As with most of the side hustles on the OddsMonkey <\/span><a href=\"https:\/\/www.oddsmonkey.com\/make-money-online\/\"><span style=\"font-weight: 400;\">Make Money Online Hub<\/span><\/a><span style=\"font-weight: 400;\">, registering for VAT isn\u2019t necessarily a legal requirement. In the UK, you only need to register for VAT if your taxable turnover exceeds \u00a385,000.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Please be aware that if you are not VAT registered, then you can\u2019t charge VAT on your freelance work.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For more information on working for yourself, please see <\/span><a href=\"https:\/\/www.gov.uk\/working-for-yourself\"><span style=\"font-weight: 400;\">Gov.UK<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">Other Ways To Make Money Online<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">If you\u2019re not a writer but like the idea of freelancing, check out this <\/span><a href=\"https:\/\/www.oddsmonkey.com\/sidehustle\/freelancing-freelance-work-home\/\"><span style=\"font-weight: 400;\">freelance work article<\/span><\/a><span style=\"font-weight: 400;\">. Alternatively, take a look at the <\/span><a href=\"https:\/\/www.oddsmonkey.com\/make-money-online\/\"><span style=\"font-weight: 400;\">MMO Hub<\/span><\/a><span style=\"font-weight: 400;\"> for ideas on the different ways you can make money online, such as <\/span><a href=\"https:\/\/www.oddsmonkey.com\/sidehustle\/a-guide-to-dropshipping\/\"><span style=\"font-weight: 400;\">dropshipping<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.oddsmonkey.com\/sidehustle\/comping-how-to-win-money\/\"><span style=\"font-weight: 400;\">online comping<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>With the extraordinary Covid pandemic and the ever rising cost of living, more people than ever are looking for new side hustles in the UK to boost their income. One way to make money online is freelance copywriting.\u00a0 It can be particularly appealing because it requires little set up and offers flexibility to work from [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[145,2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How To Become A Copy Writer | Copywriting Side Hustle | OddsMonkey<\/title>\r\n<meta name=\"description\" content=\"Learn How To Become A Copy Writer and make money online at OddsMonkey, the home of all things side hustle and matched betting-related.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.oddsmonkey.com\/sidehustle\/freelance-copywriting\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How To Become A Copy Writer | Copywriting Side Hustle | OddsMonkey\" \/>\r\n<meta property=\"og:description\" content=\"Learn How To Become A Copy Writer and make money online at OddsMonkey, the home of all things side hustle and matched betting-related.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.oddsmonkey.com\/sidehustle\/freelance-copywriting\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Side Hustle\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-09-07T08:20:34+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-11-25T16:39:55+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.oddsmonkey.com\/sidehustle\/wp-content\/uploads\/2021\/09\/20943606-scaled.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\r\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jenna OddsMonkey\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jenna OddsMonkey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.oddsmonkey.com\/sidehustle\/freelance-copywriting\/\",\"url\":\"https:\/\/www.oddsmonkey.com\/sidehustle\/freelance-copywriting\/\",\"name\":\"How To Become A Copy Writer | Copywriting Side Hustle | OddsMonkey\",\"isPartOf\":{\"@id\":\"https:\/\/www.oddsmonkey.com\/sidehustle\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.oddsmonkey.com\/sidehustle\/freelance-copywriting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.oddsmonkey.com\/sidehustle\/freelance-copywriting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.oddsmonkey.com\/sidehustle\/wp-content\/uploads\/2021\/09\/20943606-scaled.jpg\",\"datePublished\":\"2021-09-07T08:20:34+00:00\",\"dateModified\":\"2025-11-25T16:39:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.oddsmonkey.com\/sidehustle\/#\/schema\/person\/68a9e8e9c6fb421a7a1a0ffb94c9e1b9\"},\"description\":\"Learn How To Become A Copy Writer and make money online at OddsMonkey, the home of all things side hustle and matched betting-related.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.oddsmonkey.com\/sidehustle\/freelance-copywriting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.oddsmonkey.com\/sidehustle\/freelance-copywriting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.oddsmonkey.com\/sidehustle\/freelance-copywriting\/#primaryimage\",\"url\":\"https:\/\/www.oddsmonkey.com\/sidehustle\/wp-content\/uploads\/2021\/09\/20943606-scaled.jpg\",\"contentUrl\":\"https:\/\/www.oddsmonkey.com\/sidehustle\/wp-content\/uploads\/2021\/09\/20943606-scaled.jpg\",\"width\":2560,\"height\":2560,\"caption\":\"Copywriting. 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