Understand Matched Betting in 1 Minute
1 of 3 – What is Matched Betting?
2 of 3 – Placing the qualifying bet
3 of 3 – Placing your free bet

One of the biggest concerns we get about matched betting is that it must be gambling. Well, it isn’t and we’re going to show you why.

Taking a step-by-step look at how traditional betting works against matched betting, you’ll be able to see the difference.

Let’s place our first bet of £10 on a football match: England to beat Italy. We call this the ‘qualifying’ bet because placing it will qualify us to receive the free bet on offer.

Traditional Betting 🙁

In traditional betting we are risking our money depending on the result of the bet.

Show Results if Gambling
  • If England beat Italy, you win back the £10 you placed plus more. You are in profit.
  • If England lose to Italy, you lose your £10 in real money.
  • If England and Italy draw, you lose your £10 in real money.
There’s only one way to win when gambling: the thing you bet on has to happen. It’s luck.
Matched Betting 🙂

In matched betting, we cover our first bet with another bet. We call it a 'lay' bet.

Show Results if Matched Betting
  • If England beat Italy, you only lose 15p
  • If England lose to Italy, you only lose 15p
  • If England draw with Italy, you only lose 15p

Because you placed a lay bet, you only lost 15p, no matter what happened to England in the football match.

“Huh?! Isn’t matched betting about making a profit?”

Yes it is, but the profit comes from the free bet. Expect to lose a few pence on a qualifying bet but remember that the point of it was to unlock the free bet. This one’s worth £20.

Now we’ll look at what happens with a free bet when you gamble or matched bet.

With matched betting, you can lock in a profit.

This time, we’ll bet on Scotland to beat Brazil.

Normal Betting 🙁

Again: because this is gambling, the chance of profiting from your free bet can't be guaranteed.

Show Results if Gambling
  • If Scotland beat Brazil, you win
  • If Scotland lose to Brazil, you don’t win but you don’t lose any of your own money
  • If Scotland and Brazil draw, you don’t win but you don’t lose any of your own money.
Remember: gambling relies on luck. However, with matched betting, you can turn the free bet into profit.
Matched Betting 🙂

Again: to make sure this isn’t gambling, you’ll need to match or cover your bet by placing a ‘lay’ bet.

Show Results if Matched Betting
  • If Scotland beat Brazil, you win £16
  • If Scotland lose to Brazil, you win £16
  • If Scotland draw with Brazil, you win £16

No matter what happens, you win £16 because the bookie gave you the £20 and your ‘matched bet’ covered the other outcomes. That means you can pocket a profit.

And finally…Remember the 15p you lost on the first bet? Take that from the £16 you won from the free bet and you’ve made a profit of £15.85 profit from this offer.

NO MATTER WHAT HAPPENS!

In a nutshell it’s a way to make real profit from bookie sign up offers. A typical example is ‘Bet £10 Get a £20 Free bet’

If you open up an account with a bookmaker and bet £10 this qualifies you to get a £20 free bet! So the £10 part is known as a ‘qualifier bet’ and the £20 part is known as the ‘free bet’.

Matched betting shows you how to turn that £20 free bet into profit

If you open up an account with a bookmaker and bet £10 this qualifies you to get a £20 free bet! So the £10 part is known as a ‘qualifier bet’ and the £20 part is known as the ‘free bet’.

Matched betting shows you how to turn that £20 free bet into profit