Understand Matched Betting in 1 Minute
What is Matched Betting?
In a nutshell, matched betting is a way to turn bookmaker sign up offers into real profit.
A typical example of a sign up offer is: ‘Bet £10 to get a £20 free bet’.

When you open an account with a bookmaker and place a £10 bet, you’ll qualify for a £20 free bet! So the £10 part is known as a ‘qualifier bet’ and the £20 part is known as the ‘free bet’. 

Matched betting shows you how to turn that £20 free bet into profit!

Understand Matched Betting in 1 Minute
Placing the qualifying bet
One of the biggest concerns around matched betting is that it must be gambling. Well, it isn’t and we’ll show you why…
By taking a step-by-step look at how traditional betting works compared to how matched betting works, you’ll be able to see the difference between the two.
Let’s place our first bet of £10 on a football match: England to beat Italy. We call this the ‘qualifying’ bet because placing it will qualify us to receive the free bet.
Understand Matched Betting in 1 Minute
Placing the qualifying bet
One of the biggest concerns around matched betting is that it must be gambling. Well, it isn’t and we’ll show you why…
By taking a step-by-step look at how traditional betting works compared to how matched betting works, you’ll be able to see the difference between the two.
Traditional Betting

In traditional betting you risk your money on the result of the bet.

There’s only one way to win when gambling: the thing you bet on has to happen. It’s luck.
Matched Betting

In matched betting, we match our first bet with another bet. This second bet is called a ‘lay’ bet.

Because you placed a lay bet, you only lost 15p, no matter what happened to England in the football match.

“Huh?! Isn’t matched betting about making a profit?”

Yes it is, but the profit comes from the free bet. Expect to lose a few pence on a qualifying bet but remember that the point of it was to unlock the free bet. This one’s worth £20.
Understand Matched Betting in 1 Minute
Placing the free bet
Now we’ll look at what happens with a free bet when you gamble versus when you matched bet.
With matched betting, you can lock in a profit.
This time, we’ll bet on Scotland to beat Brazil.
Understand Matched Betting in 1 Minute
Placing the free bet
Now we’ll look at what happens with a free bet when you gamble versus when you matched bet.
With matched betting, you can lock in a profit.
Traditional Betting
Again: because this is gambling, the chance of profiting from your free bet can’t be guaranteed.
Remember: gambling relies on luck. However, with matched betting, you can turn the free bet into profit.
Matched Betting
Again: to make sure this isn’t gambling, you’ll need to match your bet by placing a ‘lay’ bet.
No matter what happens, you win £16 because the bookie gave you the £20 and your ‘matched bet’ covered the other outcomes. That means you can pocket a profit. And finally…Remember the 15p you lost on the first bet? Take that from the £16 you won from the free bet and you’ve made a profit of £15.85 profit from this offer. NO MATTER WHAT HAPPENS IN THE GAME!