“POTENTIAL PROFIT” OR “POSITIVE EXPECTED VALUE +EV” OFFERS CAN LOSE YOU MONEY. BUT OVER THE LONG TERM, BASED ON MATHEMATICS AND PROBABILITY, YOU SHOULD EXPECT TO MAKE A PROFIT. PLEASE READ THIS POST TO MAKE SURE YOU UNDERSTAND POTENTIAL PROFIT OFFERS AND THAT YOU ARE COMFORTABLE WITH ALL OF THE ASSOCIATED RISKS.
Potential profit offers are very different to ‘traditional’ matched betting where we are mainly dealing with bookmakers sign up and reload offers. Potential profit offers are typically in the form of casino offers, but can also be associated with bookmaker offers, such as Bet365’s 2Up offer. OddsMonkey Premium members can read more on the offer here.
What is Potential Profit?
When an offer is highlighted as having ‘potential profit’, the expected value is in your favour. Probability suggests that over a period of time, you would expect to be in profit from this offer. See how the expected value of an offer is calculated in more detail.
An example of this can be found with the Mecca Bingo offer highlighted below:
With this offer, when we wager £25, we get a £5 bonus. This can be repeated 3 times. So the offer could be described as: “Wager £25 and Get £5 Bonus” or “Wager £50 and Get £10 Bonus”, as well as the post title “Wager £75 and Get £15 Bonus”.
Understanding how the value of an offer is calculated is a great start. However, as this is a potential profit offer, you should understand that there is the potential to lose money. With each of these above offers you have the ‘potential’ to lose all of the money you stake. While this is highly unlikely, as casinos are generally randomly generated, anything is possible.
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