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Read MoreBest Odds Guaranteed is a fantastic betting bonus that ensures you'll always get the highest odds available for your bets, even if odds change after you place them. It’s a savvy way for bookmakers to stand out and attract new customers, while giving you the chance to maximise your winnings. Just be sure to check the terms and conditions for each bookmaker!
When it comes to bookmakers, there are often a multitude of offers these sites portray to their customers. From sign-up offers to matched deposits, these can be provided to keep bettors using the markets available on site. However, one which has seen a recent rise in notability is the Best Odds Guaranteed bookies have steadily begun to roll out. If this is a new piece of terminology you have stumbled across, that is not an issue, as we will be dissecting every aspect when it comes to this bonus, as well as how you could potentially utilise it to your advantage.
Here at OddsMonkey, whenever we see a Best Odds Guaranteed offer, our eyes light up, and this article will explain why.
Put in the simplest terms, Best Odds Guaranteed is a betting promotion or bonus offered by bookmakers and other betting sites that ensures bettors receive the best possible odds on the event they have staked on, even after the event has begun or concluded.
The Best Odds Guaranteed promotion works in a rather simplistic way. As with most sporting events where betting is available, odds can fluctuate due to many factors. Whether this is due to a certain option having an advantage or a run of good form, the odds will correlate with the probabilities of the options winning. Even the popularity of a certain type of bet could cause the odds for the option to shift, depending on the number of bettors placing stakes on it.
However, if a bookmaker states they guarantee the best odds for a specific event and their odds are lower than those of other comparable bookmakers, the bet will be settled at higher odds, regardless of what they were beforehand. This means that should you place your stakes at a significantly lower set of odds, you will still receive the higher price at the end. Consequently, Best Odds Guaranteed offers could be a great way for you to optimise the best possible returns you could receive.
When matched betting, Best Odds Guaranteed is important as it can help you maximise profits by receiving boosted odds.
Although the concept might be fairly simple, understanding how the Best Odds Guaranteed promotion works can help you make the most of it. In almost all cases, the process follows these simple steps:
Effectively, Best Odds Guaranteed is protecting you from taking a price that later improves, meaning your odds can only stay the same or increase. For those who take part in value betting, this offer is essential to make the most of your horse racing bets.
Although this may seem unbeneficial for bookmakers, they actually offer these bonuses and promotions for several reasons. Firstly, offering Best Odds Guaranteed can help bookmakers set themselves apart from the competition, providing a unique selling point for their platforms. Consequently, this can be a way to attract new customers, as ensuring bettors get the best odds on their site provides a sense of security, knowing they will receive the best offers available, regardless of when they placed their stakes.
However, it is important to keep in mind the different terms and conditions that may apply to specific bookmakers when venturing into the Best Odds Guaranteed promotions. For example, certain sites may involve specific wagering requirements to be eligible for the Best Odds Guaranteed offer. Additionally, bookmakers may also restrict the type of bet you can place, as well as the amount you can stake on it. Some bookmakers may even place time limits on these offers, making them available only for a limited time before the start of an event.
To work out how much better your Best Odds Guaranteed returns are, you can compare the initial odds vs best odds using our single bet calculator.
As it is such a popular promotion nowadays, there are a multitude of bookmakers which offer Best Odds Guaranteed, with more featuring this type of bonus than not. However, each sportsbook will have its own terms and conditions for the BOG promotion; therefore, understanding them is key!
| Bookmaker | BOG Terms & Conditions |
|---|---|
| Bar One Racing | No start time specified, winnings capped at £10,000 per race. |
| Bet365 | From 8 am the day of the race, all racing in Australia, New Zealand, Japan, Singapore, and Hong Kong is excluded. |
| Bet600 | From 10 am the day of the race, winnings capped at £500 per selection. |
| Betfred | From 8 am the day of the race. Super Extra Place races excluded. |
| BetGoodwin | From 10 am the day of the race, winnings capped at £1,000 per selection. |
| BetMGM | From 11 am the day of the race, winnings capped at £10,000 per day. |
| BetUK | From 11 am the day of the race, winnings capped at £10,000 per day. |
| BetVictor | From 9 am the day of the race. |
| BetWay | From 9 am the day of the race. Extra place races excluded. |
| BoyleSports | Bet on the day max payout per day £50,000. |
| Bwin | From 8 am the day of the race, winnings capped at £20,000 per day. |
| CopyBet | No start time specified, UK and Irish racing only. |
| Coral | No start time specified, winnings capped at £50,000 per day. |
| Dragon Bet | From 10:30 am the day of the race, winnings capped at £250 per selection. |
| Grosvenor | From 9 am the day of the race, winnings capped at £25,000. |
| Hollywood Bets | No start time specified. |
| Joe Jennings | No start time specified, UK and Irish racing only, winnings capped at £1,000 per selection and £5,000 per day. |
| Ladbrokes | From 8 am on the day of the race, winnings capped at £50,000 per day. |
| LiveScore Bet | From 10 am the day of the race, winnings capped at £50,000 per day. |
| NE-Bet | No start time specified, winnings capped at £5,000 per day. |
| NetBet | From 9 am the day of the race. |
| Paddy Power | Opt-in required from 8 am on the day of the race; winnings capped at £1,000 per day. |
| PlanetSportBet | No start time specified, selected races only, winnings capped at £250 per selection and £5,000 per day. |
| QuinnBet | From 10 am the day of the race, winnings capped at £150 per race. |
| SkyBet | From 9 am on the day of the race. Money Back Races, Extra Place Races, and Price Boosts excluded. Only available to Sky Bet Club members. |
| SportingBet | From 8 am on the day of the race, winnings capped at £20,000 per day. |
| StarSports | From 9 am on the day of the race, winnings capped at £1,000 per selection. |
| talkSPORT BET | From 9 am the day of the race, winnings capped at £25,000 per day. |
| UniBet | From 8 am the day of the race, winnings capped at £25,000 per day. Extra Place and Money Back races excluded. |
| VBet | No start time specified, place bets on the day of the race. |
| Vickers Bet | From 10 am the day of the race, selected races only, winnings capped at £1,000 per day. |
| Virgin Bet | From 9 am the day of the race, winnings capped at £50,000 per day. |
| William Hill | From 10 am the day of the race (UK racing only), winnings capped at £25,000 per day. |
| YeeeHaaa Bet | From 10 am on the day of the race, money-back and extra-place races excluded; winnings capped at £250 per selection. |
Because Best Odds Guaranteed offers are a fairly simple concept, they can be applied to a host of sporting events. One of the most popular sports which frequently sees this offer put in place is horse racing. This is likely due to its being one of the most popular betting events, as well as the varied betting options it offers.
For instance, suppose you select a horse to win a race and decide to place a stake on it. At the time of doing so, the odds were 5/1; however, before the start of the race, a different bookmaker offered odds of 6/1 for that same horse. Should this be a factor, the Best Odds Guaranteed promotion will come into place. After the race concludes, the odds of your initial bets will be increased to 6/1 thanks to the offer. As a result of this, it means you could get the best possible return should the horse you selected win, regardless of the point you placed your bet.
This is similar in greyhound racing as well. As there are some different runners you could potentially choose from, the odds are likely to fluctuate depending on the factors we have previously discussed.
For example, let’s say you back £10 on Dog A in the 14:30 at odds of 4.0 at William Hill, and Lay £9.88 at odds of 4.1 at Betfair. In the case Dog A wins the race, but his SP was actually 5.0, William Hill returns £50 instead of £40 due to the Best Odds Guaranteed promotion, whilst you’d only theoretically lose £30.63 at Betfair. Your profit is therefore £9.37.
However, Best Odds Guaranteed offers aren’t solely exclusive to race-based sporting events. For example, football is another immensely popular betting avenue where this betting offer frequently comes into play. The same concept applies to betting on the outcomes of games, as your initial 2/1 odds could increase depending on whether the odds on the same site or others increase in the period after your stake was placed. Conversely, this isn’t only applicable to outright winner markets, as best odds guarantees can also span markets such as goal scorers, both teams to score, player cards, and even potentially match corners. Regardless of the type of option you select, if the Best Odds Guaranteed offer is in place, any odds within these markets could increase to match the best possible price bettors could have received. You could also try our accumulator calculator if you want to place acca bets instead of other types of bets.
One avenue in which Best Odds Guaranteed offers could aid is matched betting, which is why this strategy is one of the most popular side hustles out there. One reason is that it helps bettors to ensure they receive the best possible odds for their bets. As matched betting is all about exploiting odd discrepancies between bookmakers, this can be used to potentially maximise profits, all whilst minimising the risk involved. This is highly beneficial, as it reduces the impact of market changes, a frequent problem in matched betting endeavours.
However, if matched betting is a new avenue for you, here at OddsMonkey we have a plethora of resources and tools you can utilise to help. From the Matched Betting Calculator all the way to the Horse Racing Betting Guide, which breaks down all key terminology, you could check all of that out to get a better overall understanding of the betting industry and how you could potentially benefit from certain betting tactics.
Best Odds Guaranteed is typically available across UK and Irish racing at bookmakers; however, some might provide this offer on different races from around the globe.
No, the offer applies to both single and multiple bets placed on qualifying races. Make sure to check the bookmaker site to see what selections include Best Odds Guaranteed.
Yes, the offer is available to all customers. To receive Best Odds Guaranteed, some bookmakers might automatically award it in specific races, whereas other bookmakers require you to opt into a promotion.

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